Burson-Marsteller: Large companies getting into Social Media

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The second annual „Burson-Marsteller Global Social Media Check-up“ shows that 67% of of the Fortune Global 100 are on Twitter, and they are actively using such interactive tools as the „@reply“ function. They respond directly to other users, and the „@mention“ tool to gauge brand comments. This is a significant increase compared to last year.

Large companies even give more power to their audience. 74% of large companies on Facebook allow their users who „Like“ them to post on their page walls. And they don’t leave them alone in their conversation: 57% are responding to those posts.

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