GenY… and what kind of bosses they really want

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Hays GenY Great Leader TypesNow, that we have adviced in a funny way how Baby Boomers should not engage with their younger GenY’ers, here comes some serious advice again. The recruiting company Hays has done some interesting research in the UK among 1.000 GenY’ers with the title „GenY and the world of work“.

The study shows that 51% of the Millennials want a mentor or Coach as their boss who treats them fair, and who is an expert in his business field. 40% are looking for a leader (but not a dictator), and 34% see an advisor as their ideal boss.

And what are the main quality features a boss must have for the Generation Y? Well, nothing extraordinary…: Ability to motivate them, be supportive and just be fair! Is that a challenge? Not for you, guys, right…?!

There is more in it for you. Just watch their study video…

How Millenials and Baby Boomers can meet half way… or never.

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There are many rumors how the Baby Boomers might deal with Millenials (GenY) in the workplace. We have shared some serious advice based on different studies on how Baby Boomers have to see and understand them, what drives the millenial teenager, how they see the future workplace, and why they might cause a headache for IT decision-makers with their BYOD trend. And you might read a recent report from Georgia Institute of Technology and the International Telecommunication Union which illustrates that there a digital native not always is what he or she seems to be, although they love their smartphones and the digital chat.

Still, many managers ask us what they could do to make their workplace interesting for this mobile and networking generation. It is time that someone gives us some more clear and fresh advice, on how to deal with the Millenials in the workplace today. This training video might be of help for those that have not yet met the expectations of those young geeks.

However, reflections often turn rumors into reality. So, what are Baby Boomers doing when the GenY strikes back and gives some response with a „Guide to Baby Boomers“?

The easiest way to bridge the gap between these two generations is to bring them together at one table and let both sides give their real pitch on how they can meet half way. Just do it, and when you need advice on how to moderate it, just get in touch with us. We have done moderations between these parties in different projects.

PS: Don’t take these videos too serious. You might fail…!

Thought-Provoking: The Future of Learning (Video)

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We all know that our society is changing in terms of how we are learning today. But in which way does information communication technology redefine the way we learn in the Networked Society? In an interesting video Ericsson draws a nice collection of pictures with different experts and educators on how technology has enabled us to interact, innovate and share in whole new ways. They come to the conclusion that the dynamic shift in mindset is creating profound change throughout our society. The video „The Future of Learning“ identifies that change as a „potential to redefine how we learn and educate“. It will take you away from a world of traditional methods of learning based on memorization and repetition to more holistic approaches that focus on individual students‘ needs and self expression.

An agency outlook into the future of our information society

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Looking into the future of agency business, we have seen horrible visions. This project at Hyper Island by Åse Holte, Fredrik Davidsson, Fredrik Ekholm, Hjalti Axel Yngvason, Kristoffer Jansson & Rasmus Stenbergh gives some positive outlook into motion pictures and information technology, and why brands should consider working with agencies.

The video discusses how motion graphics will continue to influence our daily lives, whether we will have bacterial lanuguage in the year 3.000, if Twitter and Facebook still exist, and or will Google run the world? These are just some thoughts of today’s creative brains…

The main challenge was mentioned by Nico Casavecchia from Boolab addressing companies communication activities „You need to find the balance between commercial and non-commercial work!“ However, the opportunities for marketers in the future are nicely put George Giampuranis, Creative Director at Sid Lee into the quote… „You can’t just live in yourself. (..) There are so many more contact points to a brand. Basically any medium that serves as a communication tool.“

Information Society from Hjalti Axel Yngvason on Vimeo.

Bring your own device (BYOD) in the 21st Century (Video)

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It is no surprise anymore that Millenials prefer to use their own computers and mobiles at work. And they are also open to manage their service or support topics for themselves as long as they get the freedom to do so. It is their devices, so they will want them to work. Don’t we all hate to wait for IT to get the latest update of some kind of software. Shame we do not have the administration rights to do so.

Although BYOD might cause a headache to CIO’s and their IT managers, this next generation of managers might be right from a company efficiency and productivity point of view. What BYOD means in the future, the benefits it offer to businesses and how schools might be working with this trend, gets nicely explained in this little video by Marc-Andre Lalande. It explains in an 8-minute „Pedagogical Quickie“ the many advantages and limitations of this concept for education.

How students see the future workplace (infographic)

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Foreseeing the future workplace might be a challenge. Especially, if you think of the digital native generation (millenials) some IT decision maker will get grey hair, in terms of policies and mobility aspects.

Most people in the UK (58%) say, the traditional office will be extinct by 2021. In their Technology Report Cisco was asking 2.800 college students how they see the future workplace and what they expect from it. 69% of students don’t see the necessity of an office in the future – an increase by 60% compared to last year.