How the viral video web world is emerging (Infographic)

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Audio-video content and video content networks are on the rise. Not one company in the FMCG industry that did not try to start their own initiative around their brand or product in the last two years. From the hype of Social Media another hype was creaping up that many have not yet fully understood but think it might change the world of the advertising industry in the future: viral videos.

The advertising business hopes to make money through Youtube channels and the Google AdSense business. Google invested 100 Mio. US Dollars in the launch of new and original TV content for their Youtube platform, plus they built production studios in London, Los Angeles and Tokyo which might build up Google’s audio-video channel to become one of the main challengers for TV.

Next to the increase of vimeo traffic, more and more video advertising companies arise that produce content, media houses create content hubs as well as PR agencies. Obviously, social advertising companies like Unruly, hallimash or ebuzzing are doing their best to get bloggers implementing and writing about viral ads that their brand customers create. And in the end, the Social Star Awards will make all marketers happy when their virals have made it to become a „viral star“.

The following infographic by the Masters in Marketing Degrees offers some statistics on how the viral web video industry has emerged in the last few years.

The Economics of Going Viral

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3 Kommentare zu "How the viral video web world is emerging (Infographic)"

  1. Michael - am 31.07.2013 12:09 

    If viral video has been widely known by many people in the world, then there will be many people who took the opportunity to make money from it. But the challenges to make a viral video are so great. You will find many rivals in the same theme video. Even, so, the value of the benefits that you will get is very big. But, it is happen after viral video has become very big business.

  2. Stephen am 09.05.2017 23:03 

    Confronting the fact that YouTube is the runaway favorite destination for viral video content postings and views, Facebook is taking their competition’s playbook and beginning to compete directly for that same content, audience and ultimately revenue stream.

    Facebook recently deployed a proprietary video player that publicly displays how many views a video receives. This is a clear shot across the bow of YouTube to prove to their channel members and advertisers they they can play this game too.

    Game on.

  3. Capitola Media am 09.05.2017 23:05 

    YouTube rewards content providers with high view counts with a cut of their ad revenues, so views are the de facto currency of the online video marketplace.

    Facebook’s videos are also auto-play enabled, so the content provider is guaranteed a view if the content is called on a given page, while YouTube videos are presented with a poster frame, requiring viewers to click to play those clips.

    Facebook’s ad-recommendation algorithm also now gives preference to its new video player, furthering Facebook’s goal of becoming the most effective matchmaker on the Internet connecting advertisers with audiences.

    Facebook also recently acquired LiveRail, an ad serving network. If/when Facebook were to add ads to pre-rolls on their propriety video player, that could drive a revenue-sharing program with original-content creators. They could also offer a greater cut of those revenues than the current 45% that YouTube splits with its creators.

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