Mercedes – Twitter-Driven Commercial

Pin It

This is the first commercial that integrates Twitter as the driver of a commercial – obviously for the launch of a new car: Mercedes TVC. In the TV ad, Mercedes-Benz UK gave viewers the option to select the ending of the recently launched TVC.

How the ads worked?

The commercials went live during the X Factor series. People watching the show were really in the driver’s seat. It was split in three parts. They let the action by being invited to chose between certain scenarios. They could vote via Twitter hashtag #YOUDRIVE. During the 60 second commercial viewers could select between two ending options: #Hide or #Evade. Which ever you chose determined the ending of the TVC commercial. In my eyes a fantastic idea for an integrated second screen social media combination. What do you think about it?

The creation was done by Abbott Mead Vickers BBDO. For all of you, who haven’t seen it, you can have your replay here.

Related Posts


Ein Kommentar zu "Mercedes – Twitter-Driven Commercial"

  1. Le Wild Blog Post of the Day #9 | DataDriven - Innovation, Stagnation, Web Analytics und Quatsch am 19.10.2012 11:19 

    […] via thestrategyweb Das könnte Dich auch interessieren: […]

Schreiben Sie Ihren Kommentar...
(Ein Foto neben dem Kommentar erhalten Sie bei