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Are you surprised when somebody says Facebook is better than Twitter for marketing purpose? Amy Porterfield cites a report by MarketingProfs called ‚The State of the Social Media Marketing‘. The report delivers great insight in social media usage by marketers, tactics and strategic approaches.

With the rise of thew social web, governance for social networking in businesses becomes even more important. A recent study by Cisco states that most businesses have no „formal process associated with adopting consumer-based social networking tools for business purposes“.

If you treat your customers like the sales person in this creditbuilder commercial, you won’t make big deals… but you will definitely raise awareness.

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