Volkswagen inspires kids – „May the force be with you!“

Pin It

Usually, I tend not to write about my family life, and the habits of my kids. Volkswagen manages now to break my personal rules of content creation, sharing and blogging. Let me share something that’s hunting me at home for some months now. And I don’t know if Volkswagen does me a favor here…

We have it all! Light sabers in all colours: green, red, blue, purple, and even with changing colours when you press the button. Uncountable Lego products, books, pens, balls, brithday invitation cards – you name it. Thanks to a trip to the Wonderland for Star Wars fans America, there is nothing missing in our house related to Star Wars merchandising.

And how often was my son chasing me inhouse, wearing his black Darth Vader cap and his Darth Vader helmet. And even our little one already copies his big brother. There is only one thing missing… They don’t have „the force“ yet. Which makes me feel quite relaxed these days as you can imagine. But maybe there habits will change today…

What is that one thing which human being -as well as my little ones- are still striving for? The force!

After adidas last year at the World Cup, Volkswagen now pics up a Star Wars topic in their new Super Bowl commercial. And the social web might do its magic to make this one of the most popular virals at the moment to be spread via YouTube and the likes.

The commercial is starring a little boy who tries to move objects with the power of his personal force. And he only succeeds once…

Yes, it seems that kids will find the magic in this car. Maybe if Volkswagen sells light sabers or gowns or Darth Vader helmets with it. I don’t know. My son loves the ad. If he will buy one of the new Passat 2012?

„May the force be with you, Volkswagen!“

PS: You might also check-out some other great Super Bowl commercials here.

Related Posts

Kommentare

6 Kommentare zu "Volkswagen inspires kids – „May the force be with you!“"

  1. René Gräber am 10.02.2011 10:27 

    This one is even better: http://www.youtube.com/watch?v=tM3s37fZZts :-)

  2. News Update – Best of the Day am 05.05.2011 09:24 

    […] the new Passat commercials also surprises with another nice story (although not as brilliant as the Darth Vader one). If I was a surfer, I would have a closer look at those who are jumping in the sea with their […]

  3. The Top Summer Gadgets for 2011 am 05.08.2011 16:26 

    […] might imagine from the picture: He is a real Star Wars® fan. When Volkswagen produced the funny commercial video for the Super Bowl, I had to give him my iPhone every time I saw him. He just loved the video. […]

  4. Crowdsourcing der anderen Art – Superbowl Werbung: Citroën vs. Toyota « Digitalstrategie am 07.02.2012 01:01 

    […] externer Kräfte, kein Crowdsourcing. Er erinnert mich von seiner kreativen Power an den Star Wars Spot von Volksagen im letzten Jahr. Auch hier ist die Macht mit dem Spot. Die Idee ist einfach und gut. Wer gute Autos […]

  5. Wenn das Imperium Corporate Social Responsibility zurückschlägt… « Digitalstrategie am 07.02.2012 09:48 

    […] jemand an das Thema Nachhaltigkeit und Wirtschaftlichkeit dachte, erscheint mir fragwürdig. In meinem Post von damals findet man auch […]

  6. From Content Marketing to Story Advertising?! am 31.10.2013 01:25 

    […] commercials from Volkswagen “Star Wars”, Old Spice’s “The Man Your Man Could Smell Like” or Blendtec’s ongoing […]

Schreiben Sie Ihren Kommentar...
(Ein Foto neben dem Kommentar erhalten Sie bei Gravatar.com)