Profiling the social customer (infographic)

Pin It

If marketers are looking to understand the profile of a social consumers, they need to have deep insights into their souls and needs. Beyond Digital has asked 3,000 US and UK consumers about the two products and services they had most recently researched online and which steps take them through the purchase process.

Apart from showing gender differences, sharing becomes the main element of strategy. The social consumer is a two-faced personality: First, they can either be categorized as a high or low sharer. A human being that utilizes differtent digital channels in a different manner, depending on whether he or she is researching and interacting with high or low involvement products. Those with a high sharer profile are the most valuable for brands. They recommend products 3x more often and influence others’ purchases…

Related Posts

Kommentare

Ein Kommentar zu "Profiling the social customer (infographic)"

  1. Diese Woche gelesen (46) | Thomas Mauch am 16.07.2014 21:30 

    […] Profiling the social customer (infographic) – The Strategy Web vor 1 Tag … If marketers are looking to understand the profile of a social consumers, they need to have deep insights into their soul… Thestrategyweb […]

Schreiben Sie Ihren Kommentar...
(Ein Foto neben dem Kommentar erhalten Sie bei Gravatar.com)